THE BELLY FILES
MATERNITY FASHION’S HOTTEST HOUSES TALK SHOP-PING
Looking and feeling pretty, oh so pretty, isn’t always easy when your belly is
a-swelling.
A lot of times mamas-to-be resort to oversized (read: frumpy) clothes
(read: their husband’s), feeling as out of touch with the latest styles and how to
wear them as they do with their growing bodies.
THE FAMILY GROOVE is here to say that you don’t have to sacrifice style for the next nine-plus months
—and you don’t have to spend a fortune to stay stylish, either. Each month, we’ll give you the skinny
on the hippest bump styles à la mode straight from the maternity wear tastemakers of today.
Dream a little dream with us for a hot minute, won’t you? In our minds, we’re dressed to the nines, day in and day out, complete with a purse to die for, jingle-jangle bracelets, dangling statement piece necklaces and head-turning earrings (or some combination therein—I mean, we don’t want to overdo it, now). Wind in our hair, spring in our step, Roy’s “Pretty Woman” playing in the background, we bop around town, kiddos in tow. FYI: In our mind’s eye, we work but we rarely have to go into the office, like they do on TV. We’re perfectly coiffed, manicured, pedicured, creamed, plucked and tweezed with shiny lips a-glossin’ and bright eyes a-smilin’.
(Insert Wayne’s World–type reverie sequence ender here.)
So, the reality is that we can’t be all Rachel Zoe-d up every day—we don’t have our own hair and makeup team on salary, hello!—but we can endeavor to look our best, even if we don’t nail all of the above well-heeled marks. Heck, we can endeavor to look good even if our heels need buffing, our brows need tweezing and our roots need doing. How, you ask? We just have to dress the part.
Enter: Beautiful You Maternity, an online maternity wear mecca with the coolest, hottest, chicest (we know, it’s “most chic,” but we were going with an “est” thing), hippest clothing and accessories for your 40 weeks and beyond.
With their sensational styles at your fingertips, you can fake it till you make it—to the parlor, the spa or even the shower. Yes, showering is a luxury some days and that’s okay.
Here, Beautiful You Maternity founder Beverly Hooks weighs in on the prettiest looks of the season and how to wear them.
“Beautiful You Maternity was born out of a desire to help expectant moms answer that age-old question: “What do I wear now?” We search the world for maternity clothing so you can create a stylish wardrobe that will take you through your pregnancy—and beyond, with many pieces wearable long after the baby arrives. We offer chic, classic styles that enhance and flatter the changing curves of your pregnant body in a manner guaranteed to keep you looking and feeling like a glowing, beautiful mom-to-be! Here are our favorite looks, key wardrobe pieces and chic-on-the-fly tips for the season.”
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CHANGE YOU CAN COUNT ON
“One of the most important characteristics of a great maternity wardrobe is versatility. You want what you’re wearing to grow with you as your bump grows. Look for maternity clothes that will transition from occasion to occasion with a swift change of accessories—whether going from day to evening or work to play. One of our most popular brands, Japanese Weekend, offers a line of maternity clothes called “convertibles” that can be worn as a skirt/tube top or skirt/tube dress. How versatile is that? Our customers just love them! (Note: Depending on your work environment, you might want to add a jacket or sweater if wearing as a tube top or tube dress for additional coverage.)” |
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BASIC INSTINCTS
“Another way to build a maternity wardrobe is to buy basic pieces with great classic styles in neutral colors. Beautiful You Maternity recommends a nice pair of dark-wash jeans, a dark-wash straight denim skirt, a three- or four-piece suit in black or brown (jacket, skirt, trousers and/or capri pants), at least one versatile dress, and khaki or brown trousers. Add color with your tops and tees. Sound boring? Spice up your outfits with scarves, belly bands, leggings, shoes and great jewelry. If you want even more versatility, look to your accessories to dress up or down each look.” |
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I DREAM OF JEANS
“We have some maternity clothing favorites that are essential for a stylish and versatile maternity wardrobe. Jeans are so versatile, they have to be at the top of a mom-to-be’s list of maternity wardrobe must-haves. Beautiful You Maternity offers a wide selection of chic yet very affordable jeans that could become one of your most comfy favorites. There are an infinite number of ways to include a great pair of jeans in your maternity wardrobe. Experiment and let your own sense of style create a totally new look or seasonal shade. Speaking of versatility, check out our newest arrival of jeans from MaMe. This new maternity jean line offers not only fantastic style during pregnancy but has an ultimate band made of soft jersey that provides function, comfort and support as your baby grows. The band is attached to the inside of a regular waistband. Simply remove the band for a fully functioning pant after Baby arrives.” |
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ACCESSORY TO SUBLIME
“Another must-have addition to your fall maternity wardrobe is a nursing scarf by Maternal America. It is very functional and makes such a fashion statement that you don’t have to be nursing to wear this great accessory. Wrap it, drape it, knot it or tie it; any way you choose, you’ll look stylish and chic. Maternal America nursing scarves come in four fabulous colors—magenta, espresso, black and heather granite. Throw on the nursing scarf and add instant style and glamour to any outfit. And if nursing, you will be discreet yet stylish at the same time!” |
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DRESS FOR SUCCESS
“Let’s not forget the forever timeless LBD (little black dress), which is great for the holidays. Two customer favorites are Fertile Mind’s 6-Way Dress and Pouch’s “Kicky” Dress. The “Kicky” dress is shorter and perfect for our petite moms-to-be. Both little black dresses are very versatile and look incredibly chic and flattering. (Tip: These dresses are great even if you aren’t expecting.) We have heard that creative minds have come up with more than six ways to wear these elegant evening dresses. Including a little black dress in a maternity wardrobe could be one of your best investment pieces. If you need some creative ideas on how to wear and accessorize your own little black dress, check out all the different ways to wear the dresses at www.beautifulyoumaternity.com! Get creative with accessories for endless style possibilities.” |
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KNIT’S A HIT
“When expectant moms need a versatile top that can transition from work to play, consider Olian’s maternity sweater. This maternity sweater can be worn at least three different ways—with a cowl neck, off the shoulder or as a hoodie. Just adjust the fabric at the neckline to suit your mood. Beautiful You Maternity has this beautiful jewel-toned sweater in raspberry for fall (the color is actually darker than in the photos). Pair it with jeans, skirts or trousers for many different looks.” |
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SHOP TILL YOU POP
“We have new inventories arriving often, and just in are all the beautiful fabrics and colors for fall. Visit our website at www.beautifulyoumaternity.com and let us help you build a chic, stylish and versatile maternity wardrobe—a wardrobe that you will continue to wear after Baby arrives. This is a special time in your life, so let your outside look as good as you feel inside. Happy shopping!”
What the heck does "Special Section" mean? Well, it means that these businesses paid a small (like, pretty darn small) fee to be included. THE FAMILY GROOVE strives to support mom and pop businesses by giving them a venue for their super cool sites, ideas and products—and, quite honestly, we strive to pay our bills, too. So we've taken seven articles a month (out of 25+) and made them fun and exciting ways to promote the next best thing, much like in the way a publicist would. We believe in the companies we feature. We research, vet, scrutinize, analyze and obsess over every single solitary company that is included in this section to bring you the grooviest of the groovy. We're all in this brave new world together, right? And so we've got to support each other in any and every way we can. We hope you dig our finds as much as we do.
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