The Family Groove "Belly Files (January 09)"

THE BELLY FILES
MATERNITY FASHION’S HOTTEST HOUSES TALK SHOP-PING

Looking and feeling pretty, oh so pretty, isn’t always easy when your belly is a-swelling. A lot of times
mamas-to-be resort to oversized (read: frumpy) clothes (read: their husband’s), feeling as out of touch
with the latest styles and how to wear them as they do with their growing bodies.

THE FAMILY GROOVE is here to say that you don’t have to sacrifice style for the next nine-plus months
—and you don’t have to spend a fortune to stay stylish, either. Each month, we’ll give you the skinny
on the hippest bump styles à la mode straight from the fashion experts who created them.

The Swedish-based Boob Nursing was originally developed to give moms something fashionable yet functional to wear during their breast-feeding days. Their casual-cool nursing tops helped to revolutionize the industry and change the way MWMs (Moms with Milk) approach breast-feeding in general, pulling it out of the clinical construct and romancing it into lifestyle. (Swedes are good at that—think IKEA!) Dedicated to making clothes with an exceptional fit, Boob has since launched an in-demand maternity line that carries moms-to-be beyond their 40 weeks in fabulously simple, elegant and comfortable silhouettes.

Here, Boob founder Mia Seipel talks staying warm, what’s hot for spring and how to save money without sacrificing style.

PREGNANT IN A WINTER WONDERLAND

Central Parka
The Boob Maternity Parka is a lifesaver for the mom-to-be. It’s super-comfy and really stylish in a contemporary way. Wear it as a dress with our Maternity Tights or Leggings or over a pair of straight-cut jeans like our B•Low in shiny black for a more funky look. Best of all, it’s a fantastic and comfortable style to wear also after the belly is gone.

Cold Comfort There are plenty of long-sleeve options in the Boob collection. For a casual look, try the Striped Top with piping detail at the neckline and shoulders. For a more elegant look, the Nursing Square Neck will keep your arms covered and warm while keeping you looking polished and sophisticated. For really cool evenings, cozy up with a B•Warmer Nursing Top or Hood. The patented double-layer opening, like all Boob Nursing pieces, allows you to attend to your baby while keeping you protected from the cold.

Work Shop
For a more polished look, pair a Boob Maternity Jacket with a Maternity Skirt. This is a professional look that works for the office. These pieces feature high-quality jersey, comfort and flexibility. You can also give this outfit a more edgy look with the Maternity T Home. It features a vivid design by artist Annika Huett.

Fete Frock
For a cool party look, I recommend the Boob Maternity Shiny Dress over a nice pair of B•Lows in shiny black. The ensemble will not only make you look great, but it hugs your curves and makes you feel like the belle of the ball. It is also gorgeous on its own, especially in an ultra-feminine lipstick shade.

Got Milk
For the breast-feeding mom, the Boob Nursing Tie Tunic is a must-have. It’s made in a lovely cotton/Lycra fabric and has a beautiful neckline. The nursing function is completely hidden under a tie band, so this style works for every day as well as for dressier occasions. You can also find the same solution on the beautiful Nursing Tie Dress.

The Legs Have It
A great pair of jeans is an essential. Boob has the B•Hollywood with a wide A-shaped leg, B•Low and B•Flex with a straight-cut leg, and B•Regular with a looser-cut straight leg. You’ll also want to pick up a few pairs of leggings. For a super-chic winter look, spice up your favorite maternity dress with our Boob Leggings or Tights and a pair of tall boots.

BOOB ON A BUDGET

More Than Meets the Eye
The Boob Transformer Top is a great key item if you want a garment with many possibilities. Wear it with the belt under the bust, under the belly or without the belt as a perfect extra-long basic top.

Fine Tunic
The Boob Nursing Boatneck Tunic is another great versatile style. Wear it as a tunic with skinny jeans or change it up and try it as a lovely short dress with a pair of leggings.

Back to the Future
To really stretch your dollars, you can start wearing Boob Nursing items while you are still pregnant. The Nursing Turtleneck and the Tie-Band Tunic and Dress are all pieces that will look stylish and chic with a growing belly. And then you can continue to wear them when the baby is born.

SEASON IN THE SUN

Greener Pastures The Boob Spring/Summer 2009 Collection is full of innovative solutions for function, Boob-unique prints, and a range of beautiful and vivid colors. We are really proud to announce that 50 percent of the collection is made with organic cotton.

Dress the Part
Dresses are going to be important this season. A must-have style in the collection for the pregnant mom is the Tie-Band Sundress. It comes in chic black as well as in a lovely checked pattern in three different colors. Or try the Riviera Long Dress in a stunning paisley print. For a sleek and sexy look, the Tie-Band Shiny Dress comes in four vibrant colors, including dark fuchsia and grass.

Rock the Smock
Our collection for the breast-feeding mom offers a fun and feminine Smock Dress as well as a Smock Camisole. The dress is perfect for a relaxing holiday or a night on the town with a pair of jeans underneath. Best of all, the nursing function is totally hidden by the smocking detail.

For more from Boob, go to www.boobdesign.com.