The Family Groove | The Belly Files | Belabumbum’s maternity collection

THE BELLY FILES
MATERNITY FASHION’S HOTTEST HOUSES TALK SHOP-PING

Looking and feeling pretty, oh so pretty, isn’t always easy when your belly is a-swelling. A lot of times
mamas-to-be resort to oversized (read: frumpy) clothes (read: their husband’s), feeling as out of touch
with the latest styles and how to wear them as they do with their growing bodies.

THE FAMILY GROOVE is here to say that you don’t have to sacrifice style for the next nine-plus months
—and you don’t have to spend a fortune to stay stylish, either. Each month, we’ll give you the skinny
on the hippest bump styles à la mode straight from the fashion experts who created them.

Maternity lingerie. Yes. Yes! And if you’re not one of the lucky ones who feels sexy during her pregnancy, a few chic-and-sweet articles just might help you get back in touch with your inner vixen. Here, Heidi Rauch, founder of the function-meets-frill, support-meets-style Belabumbum, talks up her favorite pretty little things.

“Belabumbum’s maternity collection encourages women to feel pampered, womanly and just plain cool during what are truly the most important times of a woman’s life: during and after pregnancy. The line, which includes maternity and nursing bras, loungewear, ready-to-wear items and swimwear, is designed for fashion-forward women who seek coverage and support in all the right places. Complete with ornate prints, organic fibers and a sweet silk-screened collection, Belabumbum’s precious yet practical line delivers everything you need to return your once and former sexy self and be appropriately—but still stylishly—dressed when the in-laws are in the house.”

Belabumbum’s gorgeous loungewear and nursing bras in pinks and reds

Be Mine
“Even though you’re probably craving a box of chocolates this Valentine’s Day, sweet underthings can still be an option when you’re expecting. Belabumbum’s gorgeous loungewear and nursing bras in pinks and reds are the perfect Valentine’s gift—for you and your man.”

It’s So Easy Being Green
“Belabumbum’s green line utilizes eco-friendly bamboo that wicks away moisture to keep you
(and Baby!) dry and super comfy. The collection features loungewear, a sleep bra, panties and
matching baby clothes.”

Show Your Support
“Just because maternity foundations provide support doesn’t mean that they can’t look lovely. Belabumbum’s underthings are so pretty that you might want a little lace to peek through your clothes.”

I Love Hue
“Tired of basic white, nude and black? So are we! Spice up your life with a punch of color. So what if no one else sees? A quick glimpse of these vibrant pieces in your dresser drawer—and on your body—is enough to brighten your day. That’s why our collections are available in both basic and colors.”

Essential Layering
“If there’s one piece that every new mom on the go needs, it’s a nursing cami. A key piece in layering like a pro, our cami has a super-flattering cut and under-the-bust access for nursing. It’s done in fashionable gold or silver Lurex as well as basic black. Finally, a nursing cami that’s fashionable, flattering and discreet.”

Playful Prints
“Every mom and mom-to-be needs loungewear. But not all loungewear is created equal. Just because you’re lounging doesn’t mean that you can’t look cute. Belabumbum’s collection is fabulous in great prints and lush fabrics, complete with little bits of lace in all the right places. You’ll feel super chic and pulled together, even when you’re sleep deprived. Some items are so versatile that you could get away with wearing them out of the house—perfect for those Mother-just-stopped-over-and-can-stay-for-an-hour runs to the supermarket or nail salon.”

Belabumbum’s adorable silk screened collections for mother and baby

Mother and Child
“Looking to give good gift? Belabumbum’s Bird’s Nest, Night Owl and Azalea nursing chemise, nursing cami and pant sets all have matching baby kimonos. These adorable silk-screened collections are the pefect shower, new baby or just because treats.”

For more from Belabumbum, go to www.belabumbum.com.