Outta Sight Site Spotlight: MinnehahaDiaperCo.com

May 5th, 2011

Moms these days have big responsibility. Not only are they the nurturers and protectors of their wee ones, but they’re called on to nurture and protect Mother Earth too. Fortunately, it’s getting easier and easier (and more affordable) to live a healthy, green lifestyle, thanks to boutiques like Minnehaha Diaper Co., a one-stop cloth diaper shop.

Here, Minnehaha Diaper Co. owner Emily Duevel, talks about her happy and light site that gives parents everything they need (from info, how-to support and the best products on the market) to get their eco-friendly on in style.

THE FAMILY GROOVE: Why did you start your business?

Emily Duevel: I started my own business because I really enjoy the creative freedom; I wanted to be working on something that would challenge me as well as something I was passionate about. While doing something I thoroughly enjoy, teaching and helping families learn about cloth diapering has provided an entirely different level of satisfaction and fulfillment.

TFG: Tell us about the name.

ED: Our family is deeply rooted in Minnesota and I wanted to communicate those deep roots and sense of history in our name. Additionally, Minnehaha is loosely translated to “laughing waters” which has a child-like lightness to it. Minnehaha Diaper Co. has a lot of meaning behind it and says much about who we are.

TFG: Let’s get into cloth diapers here. There are a lot of options on the market. How does a cloth diaper neophyte know which kind is right for his/her baby?

ED: The best advise I was given and now share with our new clients is to try an assortment of styles before you invest to a specific brand or style. Most people who cloth diaper are really passionate about the diapers they use, that’s because they works flawlessly for them. Cloth diapering should be easy and we are so fortunate to have so many options today. By starting out with a few different styles parents can get a good idea of what style they like to use, what fits their baby best (there are huge differences in fit between brands and style) and what style works best for their family, budget and lifestyle. There are wonderful starter packages available to cut through the confusion for new parents. We also remind parents to ask questions! There is an overwhelming amount of information out there, which is great, but sometimes you just need to talk to a real person.

TFG: You’re launching two new sites to complement Minnehaha Diaper Co. What will they carry?

ED: www.MinnehahaDiaperCo.com will be carrying exclusively cloth diapers and accessories. Our maternity, nursing and mama cloth lines are moving to www.MinnehahaMama.com (soon-to-be launched) and our children’s and baby products (wood & recycled toys, organic clothing, etc.) will be found at www.MinnehahaBabies.com (soon-to-be launched). While our products will have new homes, they will still be easy to find whatever site you visit.

TFG: You’ve got a quote on your About Us page (“Three grand essentials to happiness in this life are something to do, something to love, and something to hope for.” —Joseph Addison). Why did you choose it and what does it mean to you?

ED: This quote says a little bit about our philosophy and is a daily reminder for ourselves (or anyone else). It reminds us that we should all find joy in how we spend time in our day to day lives. That we all deserve to feel respect, passion and fulfillment in what we do. And finally, to see the value within ourselves and to acknowledge our contributions to our families and community.

TFG: What is your proudest moment as a business owner?

ED: My proudest moments are when I hear from a parent how much they love cloth diapering and that they have truly realized the value (for whatever reason) their decision has had for their family. If I had a little part in helping them achieve that, I know what I’m doing is making an impact.

For more Minnehaha, go to www.minnehahadiaperco.com.

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