Summer's coming! Can you feel it?
And what do we love more than our girls in their summer clothes? Girls in fabulously designed, UV protected, made-in-America bathing suits and athletic apparel.
Their fierce line of sun protection swim and active wear captures the spirit of a modern-day girl in the world. With their smart, functional, Fun, savvy and, of course, stylish designs, this is your go-to site for your daughter's summertime essentials.
And the best part is that they've got a line for you too, Mommy!
Here, Girls4Sport founder Kim Ruby talks about her line that's shining the spotlight on girl power.
THE FAMILY GROOVE: Why did you start your business?
Kim Ruby: We had worked in high tech for quite some time, years, and decided we were due to embrace something more fun, exciting, colorful, personally of more interest and beneficial to the hu(wo)man race.
TFG: As you say on our About Us page, your business is "designed by women for women." What do you think women and girls want in active wear?
KR: All women and girls want to enjoy how they look no matter what they’re doing. It may not be the number one priority when you’re busy having fun but it’s always an appreciated perk. Period. “Flattering, confident, fun, unique, comfortable” are all typical words we use every day. Given our penchant for retro-inspired prints, sometimes “groovy” appears in our banter too.
TFG: Tell us about the Buddy System Giveaway.
KR: The Girls4Sport Buddy System Giveaway (aka Friend of a Friend Giveaway) is on at our Facebook page
and it’s easy! Just hop on to our Facebook page
and 'Like' Girls4Sport Then, get a buddy of yours to ‘Like' Girls4Sport too. Once both of you have "Like"d Girls4Sport, you and your buddy are entered into our monthly giveaway to win Girls4Sport apparel. You can enter up to 10 (ten) times per month. You and your buddy can each pick out one Girls4Sport apparel listed on the first page (products 1-10) of the Shop tab on our Facebook page
TFG: You have a special section called the Pink Store, which benefits The U'ilani Fund. Why does their mission resonate with you?
KR: Given that women, of all ages, are our focus and breast cancer is 100 times more common in women than in men, breast cancer is pretty uniquely a female disease. It was a natural move for us to try to benefit a breast cancer organization but the U’ilani Fund
is quite unique. Serving more than the treatment or search for a cure, the U’ilani Fund is all about focusing on an individual woman’s need behind the disease. They provide support to women receiving treatment for breast cancer by helping fund complementary treatments that improve their quality of life. We think that’s powerful and we know it’s appreciated. The namesake of the organization, Marina Lee U'ilani Bermudez, was both a physician and active, athletic woman. The U’ilani Fund was, quite simply, a perfect match for Girls4Sport.
TFG: What is your proudest moment as a business owner?
KR: Wow, we’ve had a few but I think it’s a repeat moment we’re blessed with now and again. Customers will write in and tell us how our approach to coverage has changed their lives, how they go about enjoying activities. It’s been very unexpected and has literally brought us to tears. Body image issues, scarring, medical conditions, you name it, we’ve gotten an email saying, thank you, for helping someone feel good and happy about getting out there and doing
what they do. We really love that about our business and it keeps us inspired.
TFG: What's new for the season?
KR: Always honing the “fabulousity” of our prints, it’s a given we have some better-than-ever prints this year. As a business, we’re aiming for more and more customer interaction and conversations. Afterall, without our customers, we wouldn’t have anything!
For more from Girls4Sport, go to www.girls4sport.net
. Get 15% off with code GROOVY15.