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At THE FAMILY GROOVE, we say: “Think Global, GET IT Local.” It’s our mission to deliver
the groove
right to your doorstep—or computer screen, as it were. In TFG’s global village,
local stores share the
stage with national and international ones. Each month TFG will
introduce you to regional retailers
who have got it going on.
Jennifer Mazuelos has vision—and guts. Inspired by her kids’ knack for authenticity, she ditched her day job to open Izzy and Ash, an online and brick-and-mortar boutique in Austin, Texas, for today’s tykes. Izzy and Ash, appropriately named for her two very cool kids, was created with the goal of selling clothes that help little ones have fun, express themselves and always be true to who they are. But, Jennifer’s vision extends beyond what Junior is donning today. She hopes that her hip wares foster not only a sense of individuality but encourage kids to explore their own unique sense of creativity and style, in an effort to empower them to evolve into strong, confident and authentic children, tweens, teens and, one day, adults.
Here, Jennifer gives us the Izzy and Ash fashion forecast for fall.
THE LOOK
“Plaids are back—so grab your lunch box and skip on down the road to where old school meets hip-hop with a little edge. All that’s missing from this picture are a pair of Mary Janes or combat boots! You decide.”
THE COLD-WEATHER GEAR
“Wrap ’em up in something cozy, comfortable and colorful—minus the Smurf effect (you know, the big goofy hat!). Get ready to brave the cold with these tailored metallic puff coats in rich plum and classic cable-knit cardigans. How cute are the dangling pom-poms?”
THE MUST-HAVES
“For girls: A toss-on tunic equals instant chic. Embellished with lace, graphics or a little ruffle—depending on your little darling’s style—a tunic can be paired in a pinch with jeans or leggings for a look that’s easy, breezy and oh so cool.”
“For boys: Graphic tees are sure to please your little guy. Adorned with everything from dinosaurs to dragons, monster trucks to diggers or the ever-so-popular rock stars, funky T-shirts let that boy attitude shine!”
THE STEPPING-OUT STAPLES
“When it’s time to step out on the town, make sure that your glamour girl is ready for her close-up. Whether it’s in cotton candy pink or cascading ruffles in elegant black, the style is sugar and spice and everything fabulous.”
THE COLOR
“The, as in the, color of choice this fall is plum. Channel your inner Picasso and choose from a palette of ripe plums, rich reds, carefree pinks and spicy mustard yellow. Head to toe, your kids can express themselves and be their very own works of art.”
What the heck does "Special Section" mean? Well, it means that these businesses paid a small (like, pretty darn small) fee to be included. THE FAMILY GROOVE strives to support mom and pop businesses by giving them a venue for their super cool sites, ideas and products—and, quite honestly, we strive to pay our bills, too. So we've taken seven articles a month (out of 25+) and made them fun and exciting ways to promote the next best thing, much like in the way a publicist would. We believe in the companies we feature. We research, vet, scrutinize, analyze and obsess over every single solitary company that is included in this section to bring you the grooviest of the groovy. We're all in this brave new world together, right? And so we've got to support each other in any and every way we can. We hope you dig our finds as much as we do.
For more from this go-to emporium of kiddie cool, visit www.izzyandash.com.
